Optimal Marketing Results

Alumna finds optimal career satisfaction in her marketing company.

2009-09-23T17:48:00.001-07:00

Alumna finds optimal career satisfaction in her marketing company.

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Twitter 101 Guide

2009-07-24T14:29:00.000-07:00

Check out Twitter's new useful guide: Twitter 101 Guide http://twitter.com/twitter101/

Marketing Your Business with Promotional Products

2009-07-20T06:54:00.000-07:00

In today's information-intensive world, it's hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company's name out to its target market — and keep it there.

The promotional items that you choose are limited only by your own creativity. They can range from market-proven goods — such as calendars, coffee mugs, and baseball caps — to innovative items like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information.

No matter what route you take or which items you select, be sure you maximize your investment. Here are a few tips to make the most of this time-tested sales and marketing resource:

Set clear goals for your promotion. Think about what you want these products to do for your business. Should they build awareness of your company? Boost sales? Provide a way to thank your customers? Have clear goals in mind from the start in order to purchase items that make sense for your business.

Set a budget and stick to it. Putting your logo on a coffee mug or a mouse pad tells customers that you've arrived and you're in business for the long haul. Avoid overspending: Identify your costs up front, factor them into your overall marketing budget and pricing strategy, and keep careful track of all expenses — especially indirect costs like shipping and handling and storage.

Seek out partnership opportunities. If you'd like to offer gifts at one of your events, ask one of your suppliers to share the cost. In exchange, recognize them by placing their logo on the gift. Joint promotional efforts strengthen relationships with suppliers and make a statement about your commitment.

Recognize the limited shelf life of most promotional products. Don't buy more than you need. A lot of businesses have stockrooms full of outdated promotional items.

Promotional items can be a silent salesperson for your products or services. Keeping these tips in mind will help you to make the most of your promotional items' potential. Optimal Marketing Results is now offering promotional products on their website at optimalmarketingresults.com. Please feel free to order online or contact us for any questions or guidance in deciding on the best promotional product that will fit your needs.

Tips on Choosing a Good Domain Name

2009-07-14T12:58:00.000-07:00

by Christopher Heng

Before you rush out and choose your domain name or name your website, you might want to consider the following points:

1. Your Domain Name Should Be Your Website Name

Naming your site after your domain may seem obvious to some of you, but you'll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name. Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. If your name is also your URL, they'll automatically know where to go. For example, when people think of thefreecountry.com, they don't have to wonder what URL to type into their browser to get there. The name of the site is also the URL.

Imagine if your business (or website) is called "Acme", but somebody else holds that domain name. Instead, you have some obscure domain name called, say, "mybusiness.com". What happens when your customers, recalling that Acme has a product they want, type "www.acme.com"? They'll wind up at your competitor's website. One lost sale.

In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don't seriously think that they'll try to memorise an unrelated URL just because you want them to, do you? The only people who'll memorise it are you and your competitors who want to compare your prices.

What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you're known for, you'll probably not want to ditch that name just because you couldn't get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the "whois" information for the domain, and contact that person listed to see if they're willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you'll normally get when buying new domains (assuming they want to sell it in the first place).

On the other hand, if you're just starting out, you might prefer the cheaper alternative of trying to obtain a domain name first, and then naming your website (or business) after the domain that you've acquired. So if you've acquired, say, the domain name "acme.com", then your website and business might be named "Acme" or "acme.com". I know this seems a bit like putting the cart before the horse, but that's the reality if you don't want to lose out on the Internet.

2. Generic Names Or Brand Name Domains?

I know that a number of people seem to think that your domain name really must be some generic name like "cars.com" if you are selling cars. Witness, for example, how much money those generic names are being sold for. But seriously, if you were looking for a car, you'll probably already have some brands in mind, and you're more like to try out things like generalmotors.com or toyota.com rather than just cars.com.

For that reason, I personally feel that a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.

3. Long or Short Domain Names?

Domain names can be of any length up to 67 characters. You don't have to settle for an obscure domain name like avab.com when what you mean is AcmeVideosAndBooks.com.
Having said that, there appears to be some disagreement about whether a long or short domain name is better.

Some argue that shorter domain names are easier to remember, easier to type and far less susceptible to mistakes: for example, "getit.com" is easier to remember and less prone to typos than "connecttomywebsiteandobtainit.com".

Others argue that a longer domain name is usually easier on the human memory - for example, "gaepw.com" is a sequence of unrelated letters that is difficult to remember and type correctly, whereas if we expand it to its long form, "GetAnEconomicallyPricedWebsite.com", we are more likely to remember the domain name.

Some of these arguments are actually academic. It's increasingly difficult to get short meaningful domain names. I have not checked, but I'm fairly certain that names like "getit.com" and "good.com" have long been sold. If you manage to get a short domain name though, the key is to make sure it's a meaningful combination of characters and not the obscure "gaepw.com" in my contrived example above.

Long domain names that have your site keywords in them also have an advantage in that they fare better in a number of search engines. The latter give preference to keywords that are also found in your domain names. So, for example, if you have a site on free C++ compilers with a domain name like freecpluspluscompilers.com, it might fare better in a search for "free C++ compilers" than my other site, thefreecountry.com.

Which would I go for? I'd go for the shorter name if I can get a meaningful one, but I'm not averse to longer names. However, I would probably avoid extremely long names verging on 67 characters. Aside from the obvious problem that people might not be able to remember such a long name, it would also be a chore typing it and trying to fit it as a title on your web page.

4. Hyphenated Names?

Should you get a hyphenated name? There are a few things to consider here:

a. Disadvantage: It's easy to forget the hyphens when typing a name. Many users are used to typing things like freecpluspluscompilers.com but not free-c-plus-plus-compilers.com. They'll probably leave out the hyphens and wind up at your competitor's site.

b. Disadvantage: When people recommend your site to their friends verbally, having hyphens in your domain name leads to more potential errors than when the name does not contain hyphens. For example, how do you think your visitors will refer to your site if it is named "acme-books-and-videos.com"? They might say, "I visited Acme Book and Videos dot com yesterday. It was fabulous." Their friends, remembering that comment later, might type into their browsers "acmebooksandvideos.com". Oops.

c. Disadvantage: It's a pain in the neck to type. Enough said.

d. Advantage: Search engines can distinguish your keywords better and thus return your site more prominently in search results for those keywords occurring in your domain name.

e. Advantage: The non-hyphenated form may no longer be available. At least this way, you still get the domain name you want.

Personally, I prefer to avoid hyphenated names if I can, but I guess it really depends on your domain name and your situation.

5. Plurals, "The", and "My" Forms of the Domain Name

Very often, if you can't get the domain name you want, the domain name registrar will suggest alternate forms of the name you typed. For example, if you wanted website.com, and it was taken (of course it is), it might suggest forms like: thewebsite.commywebsite.comwebsites.com and the like, if they were not already taken as well. The question is, should you take them?

My personal opinion is that if you take the "the..." and "my..." forms of the domain name, you must always remember to promote your site with the full form of the name. Otherwise, people are likely to forget to affix the necessary "the" or "my".

On the other hand, I would not take the plural form of the domain name (eg, websites.com) if I cannot also get "website.com", since the chance of the visitor failing to type the "s" in the name is very great. Think about the famous name tussle between etoys.com and etoy.com. Many people wanting to go to etoys.com were apparently going to etoy.com instead. If it happened to them, it can happen to you too.

6. COM, ORG, NET, etc?

One common question I encounter is from people who can't get the ".com" domain of their choice, but find the ".net", ".org" or other country-specific top level domains (TLDs) available (like .de, .nu, .sg, etc). Should they try for these?

The answer is not as straightforward as you might think. If your website or business caters to the local community, such as a pizza delivery business or recruitment agency or the like, then it makes sense to get a country-specific domain. You actually benefit from having such a local domain because the people in your country know that they're dealing with a local entity, which is what they want. After all, if they stay in (say) the United Kingdom, they're not likely to want to try to order pizza from pizzaparlour.com, which suggests a US or an international site. You'll have better luck calling it pizzaparlour.co.uk, ie, with a UK domain.

What if yours is a site or business that can benefit from an international audience? There are actually many schools of thought on this. I'll just mention a few common ones.

The first school of thought goes on the premise that it is better to have a domain name of your choice "myperfectdomain" even if it has a TLD of ".net", ".org" or some other country specific extension, than to wind up choosing an obscure domain name for the simple reason you can't get your first choice. Thus they would settle for domain names like "myperfectdomain.de" or "myperfectdomain.net" or whatever. Against this is the argument that if you get a country specific domain, people might think that your business only caters to that country.

Another school of thought finds that ".net" and ".org" extensions are actually quite acceptable domain names. For some, the ".org" extension actually describes the non-profit nature of their organisation. So, for example, the famous Apache web server can be found at "apache.org".

Others settle for the ".com" extension and no less. As grounds for their arguments, they cite the browser algorithms used to locate a website when a user simply types a name like "acme" into the browser. Apparently, the browser searches for a domain name "acme.com" before attempting "acme.net", etc. As such, people who do that will be delivered to your competitor's site if you do not also own the ".com" extension. Indeed, even if people do not rely on their browser to complete their typing, many simply assume a ".com" extension when they type a domain name, so if your business is "Acme", they'll just assume your domain name is "acme.com" rather than "acme.net" or some other such name.

As you can see, there are actually good grounds for accepting any of the above views. My personal footnote to the above arguments is that if you get a domain name with an extension other than ".com", make sure that you promote your business or website with the full domain name. For example, if your domain name is "dogandcatfood.net", make sure that when you advertise your site or business, call it "dogandcatfood.net" not "dogandcatfood". Otherwise people will assume a ".com" extension and travel to the wrong place.

7. In Conclusion...

In case the forest got lost in the trees (or the reverse) in my arguments here, let me reiterate the main point of this article: get that domain name before you start your site or business.

Don't make the mistake of attempting to retrofit your domain name to your business or website. thefreecountry.com did not originally start out with that name, and I encountered a huge hassle as a result of the URL changes. Don't make that mistake too.

What's in a name? That which we call a rose By any other name would smell as sweet.- Shakespeare

Copyright 2000-2004 by Christopher Heng. All rights reserved.

9 Common Mistakes in Landing Page and PPC Campaign Design

2009-06-16T22:10:00.000-07:00

Check out these common mistakes, when managing and creating Landing pages and PPC Campaign Designs:

For all the cash that Google makes off Adwords, they certainly aren’t putting a lot of it back into educating people on how to create a successful PPC campaign. While some industries are very advanced, whenever I wander into something a little off the beaten path, as I have this last month with small niche attorneys, I’m shocked how much money people are wasting with a terrible landing page and PPC campaign. By no means am I a landing page expert, but seeing how bad some of the sites out there are, you needn’t be to provide 9 solid landing page and PPC campaign tips.

1.) Mismatched URL and Site Topic to User Inquiry

Many individuals try to create a one-stop shop landing page for a group of leads so they can build links and try to rank one spot naturally. That is fine as long as the topics are narrow enough in focus to where a visitor from either site feels at home. But when you have visitors coming in from related but not identical fields, it is important to consider that you may be losing more PPC conversions than you’re gaining in natural search by having a mismatched URL and landing page focus as compared to the terms you’re targeting.

2.) Below the Fold Call To Action

The call to action is the whole point of a landing page, so why hide it well below the fold where you’re automatically going to lose 30% of visitors.

3.) Collecting Unnecessary Data

Every piece of data you collect in your landing page means fewer submissions. While there is certain information you absolutely must have, collecting unnecessary or redundant data is just throwing money away. In some cases the landing page is asking for the submitters specific address. When it comes to high-dollar time-sensitive lead that you are going to pursue over the phone, there is absolutely no need to collect the specific address. Sending out a piece of snail mail is useless, and so if you’re just trying to figure out which of your subscribers to send the lead to, zip code is plenty. (For that matter you can get rid of the ‘State’ entry as well).

4.) No Testimonial

Testimonials dramatically increase landing page conversions because they indicate to the user that the form is legitimate and completes the promise it makes. It’s obvious that a testimonial can be faked, but a casual internet user doesn’t think quite so cynically and will regard testimonials as a quality assurance indicator.

5.) Too Many Calls to Action

There should be one or a maximum of two calls to action on your landing page. While you might be inclined to think that offering users the opportunity to sign up for your newspaper, give you a call, send you a fax, sign up for your RSS feed are all good things, they create confusion and a paradox of choice for the visitor.

6.) PPC Not Directed to Landing Page

This is about the dumbest mistake possible, yet I see it all the time. You’re bleeding money through a PPC campaign, you’ve created a landing page, but your campaign doesn’t drop the user directly on the page. Instead people often have their highly converting page one or even two clicks away. If you're investing money to convert via a landing page, don't make the visitor work to find it.

7.) Call to Action Not Distinguished or Obvious

Think of your entire landing page and PPC campaign as an elaborate plan to get people to complete one single action. Now that you’re in the right mentality, how dumb is it to leave the call to action button a muted color or otherwise not distinguished. Instead, use an arrow or incorporate a different design element that immediately draws the readers eye to the call to action.

8.) Using Flash, Video, or Other 'plug-in required' design elements

People clicking on a PPC campaign link typically aren’t the most sophisticated internet users. So running a landing page which requires a plug-in is a surefire way to dramatically cut your conversions. Rule of thumb: If your grandma connecting through a dial-up on her Pentium I 586 can't quickly see and complete your call to action, its too complex.

9.) Being too cheap with your PPC campaign to target top terms

Nobody is saying that you need to spend $12.00 a click like some of those mesothelioma attorneys are doing, or even $0.25 cents a click to capture long tail industry terms like texas trucking accident. But often people want to limp into a PPC campaign with only a few hundred dollars and end up bidding ridiculously cheap keywords that do them no good. Spending a few extra cents per visitor is often the best way to ensure a decent return from your campaign.

No matter whether your goal is to buy a mansion or just to drive some additional leads to your business, a decent landing page and PPC campaign is an essential component of that success. While I want to emphasize that the 9 tips in this article are by no means advanced, they will help someone inexperienced with the art and science of landing pages to get started.

New Trend: The Blog Search Box

2009-06-03T00:05:00.000-07:00

You must check out the new Blog Search box from my new friends at Blogger in draft. It's a must have for your blog.

New feature: Search Box

Just Sending Out a Much Needed Hug

2009-05-31T22:42:00.001-07:00

With all these text messages, e-mails, facebook posts, twitter, and not to mention these blogs, we have no time for hugs. I had to post this article by the New York Times my sister sent me about how the world is going virtual and human contact is becoming ... cool?

For Teenagers, Hello Means ‘How About a Hug?’

There is so much hugging at Pascack Hills High School in Montvale, N.J., that students have broken down the hugs by type:

There is the basic friend hug, probably the most popular, and the bear hug, of course. But now there is also the bear claw, when a boy embraces a girl awkwardly with his elbows poking out.

There is the hug that starts with a high-five, then moves into a fist bump, followed by a slap on the back and an embrace.

There’s the shake and lean; the hug from behind; and, the newest addition, the triple — any combination of three girls and boys hugging at once.

“We’re not afraid, we just get in and hug,” said Danny Schneider, a junior at the school, where hallway hugging began shortly after 7 a.m. on a recent morning as students arrived. “The guy friends, we don’t care. You just get right in there and jump in.”

There are romantic hugs, too, but that is not what these teenagers are talking about.
Girls embracing girls, girls embracing boys, boys embracing each other — the hug has become the favorite social greeting when teenagers meet or part these days. Teachers joke about “one hour” and “six hour” hugs, saying that students hug one another all day as if they were separated for the entire summer.

A measure of how rapidly the ritual is spreading is that some students complain of peer pressure to hug to fit in. And schools from Hillsdale, N.J., to Bend, Ore., wary in a litigious era about sexual harassment or improper touching — or citing hallway clogging and late arrivals to class — have banned hugging or imposed a three-second rule.

Parents, who grew up in a generation more likely to use the handshake, the low-five or the high-five, are often baffled by the close physical contact. “It’s a wordless custom, from what I’ve observed,” wrote Beth J. Harpaz, the mother of two boys, 11 and 16, and a parenting columnist for The Associated Press, in a new book, “13 Is the New 18.”

“And there doesn’t seem to be any other overt way in which they acknowledge knowing each other,” she continued, describing the scene at her older son’s school in Manhattan. “No hi, no smile, no wave, no high-five — just the hug. Witnessing this interaction always makes me feel like I am a tourist in a country where I do not know the customs and cannot speak the language.”

For teenagers, though, hugging is hip. And not hugging?

“If somebody were to not hug someone, to never hug anybody, people might be just a little wary of them and think they are weird or peculiar,” said Gabrielle Brown, a freshman at Fiorello H. LaGuardia High School in Manhattan.

Comforting as the hug may be, principals across the country have clamped down. “Touching and physical contact is very dangerous territory,” said Noreen Hajinlian, the principal of George G. White School, a junior high school in Hillsdale, N.J., who banned hugging two years ago. “It was needless hugging — they are in the hallways before they go to class. It wasn’t a greeting. It was happening all day.”

Schools that have limited hugging invoked longstanding rules against public displays of affection, meant to maintain an atmosphere of academic seriousness and prevent unwanted touching, or even groping.

But pro-hugging students say it is not a romantic or sexual gesture, simply the “hello” of their generation. “We like to get cozy,” said Katie Dea, an eighth grader at Claire Lilienthal Alternative School in San Francisco. “The high-five is, like, boring.”

Some sociologists said that teenagers who grew up in an era of organized play dates and close parental supervision are more cooperative with one another than previous generations — less cynical and individualistic and more loyal to the group.

But Amy L. Best, a sociologist at George Mason University, said the teenage embrace is more a reflection of the overall evolution of the American greeting, which has become less formal since the 1970s. “Without question, the boundaries of touch have changed in American culture,” she said. “We display bodies more readily, there are fewer rules governing body touch and a lot more permissible access to other people’s bodies.”

Hugging appears to be a grass-roots phenomenon and not an imitation of a character or custom on TV or in movies. The prevalence of boys’ non-romantic hugging (especially of other boys) is most striking to adults. Experts say that over the last generation, boys have become more comfortable expressing emotion, as embodied by the MTV show “Bromance,” which is now a widely used term for affection between straight male friends.

But some sociologists pointed out that African-American boys and men have been hugging as part of their greeting for decades, using the word “dap” to describe a ritual involving handshakes, slaps on the shoulders and, more recently, a hug, also sometimes called the gangsta hug among urban youth.
“It’s something you grow up doing,” said Mazi Chiles, a junior at South Gwinnett High School in Snellville, Ga., who is black. “But you don’t come up to a dude and hug, you start out with a handshake.”

Some parents find it paradoxical that a generation so steeped in hands-off virtual communication would be so eager to hug.

“Maybe it’s because all these kids do is text and go on Facebook so they don’t even have human contact anymore,” said Dona Eichner, the mother of freshman and junior girls at the high school in Montvale.

She added: “I hug people I’m close to. But now you’re hugging people you don’t even know. Hugging used to mean something.”

There are, too, some young critics of hugging.

Amy Heaton, a freshman at Bethesda-Chevy Chase High School in Bethesda, Md., said casual social hugging seemed disingenuous to her. “Hugging is more common in my opinion in people who act like friends,” she said. “It’s like air-kissing. It’s really superficial.”

But Carrie Osbourne, a sixth-grade teacher at Claire Lilienthal Alternative School, said hugging was a powerful and positive sign that children are inclined to nurture one another, breaking down barriers. “And it gets to that core that every person wants to feel cared for, regardless of your age or how cool you are or how cool you think you are,” she said.

As much as hugging is a physical gesture, it has migrated online as well. Facebook applications allowing friends to send hugs have tens of thousands of fans. Katie Dea, the San Francisco eighth grader, as well as Olivia Brown, 11, who lives in Manhattan and is the younger sister of Gabrielle, the LaGuardia High freshman, have a new sign-off for their text and e-mail messages: *hug.*

By SARAH KERSHAW
Published: May 27, 2009

How to... Social Media Optimize

2009-05-27T21:56:00.000-07:00

Keeping tabs on your social network? Below is an article on how to optimize your social media websites such as Twitter.

Are You Optimizing Your Social Media Profile?

More WebProNews Videos

By Chris Crum from WebProNews.

Social Media Campaign Tracking by Google Analytics

2009-05-26T20:42:00.000-07:00

Looks like Social Media is the new black, and its here to stay. Below is an interesting article reflecting Google Analytic's great job at tracking Social Media Campaigns. Check out how the Lollapalooza Music Festival used Event Tracking and Campaign Tagging, to help them arrive at some impressive insights.

Lollapalooza Tracks Social Media Campaigns with Google Analytics

Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?”

This year’s Lollapalooza Music Festival is using Event Tracking and Google Analytics to find out.

Social Media Applications

There may not be a more perfect application of social media than promoting a music festival, and C3 Presents, (the folks behind Lollapalooza) came up with some good ways to capitalize. This year’s lineup page alone features a Facebook Connect application to maintain and share personal lineups, MySpace blog, bulletin and site postings, Twitter updates and email sharing, and AddThis social bookmarking.

“You don’t find anyone who thinks social media is a bad idea, but the questions on our minds are, ‘what is this doing for our fans and what kind of return are we getting back on this investment?’” says Michael Feferman of C3 Presents.

Questions to Answer

As with any successful web analytics strategy, this one started out by posing the questions that Google Analytics should answer. Specifically:

Who’s using these sharing and social media outlets? Are they benefiting?
Which ones are being used the most and what are their applications?
Does social media make a visitor more likely to buy a ticket?
Are we driving more traffic to our site as a result?
Are we driving more sales and revenue?

WebShare, a Google Analytics Authorized Consultant, was brought in to help implement and configure Google Analytics to help answer these questions. Measuring the impact of social media for Lollapalooza has two sides:

The impact on those who use social media applications while on the site
The impact of those who arrive at the site as a result of social media

The Implementation

Event Tracking and Campaign Tagging were employed in order to provide the data required to answer these questions.

Event Tracking

While a user is on the site, events “fire” as the visitor interacts with the various social media applications. Lollapalooza tracks when sharing applications are clicked, when users log into Facebook accounts via Facebook Connect and perform various actions, and when visitors register or log into their Lollapalooza accounts.

Drilling down into the event categories, actions and labels reveals even more about user behavior, and coupled with the secondary dimensions and pivot tables that were recently announced, we can answer some very detailed questions, like:

How much revenue and how many transactions resulted from visitors in Chicago that used Facebook Connect and found the site via the keyword “lollapalooza 2009”?

Campaign Tagging

In order to track visitors arriving at the site as a result of social media, links that are generated and shared are tagged with unique values to define campaign parameters. The reports and segmentation options of Analytics then help us understand these visitors and their value in terms of Goal and Ecommerce conversions.

When visitors share via Twitter, for example, a pre-populated message with a bit.ly compressed link is used that includes Google Analytics campaign tag parameters:

When followers of this user click on the link, Google Analytics attributes the visit to a source of “twitter” and a medium of “share”. This data is then available in our reports, and we can answer questions like:

What kind of revenue and ticket sales resulted from Twitter sharing yesterday?

The Results

The data continues to roll in, but some impressive insights have been gained so far:

Over 2/3 of the traffic referred from Facebook, MySpace and Twitter is a result of sharing applications and Lollapalooza’s messaging to its fans on those platforms.
Users of the social media applications on Lollapalooza.com spend twice as much as users that don’t.
“Fan Engagement” metrics such as time on site, bounce rate, page views per visit and interaction have seen significant boosts across the board as a result of social media applications.

More details and findings are available on C3's digital marketing blog.

“This kind of data is fantastic,” says Michael. “Not only does it help us give our fans what they want, it let’s us know how they respond to it and tells us that these efforts are worth it.”

Other Resources

To learn more about the reports, configurations and features highlighted in this post, take a look at the following resources:

Event Tracking with Google Analytics
Campaign Tagging and tracking traffic sources
Secondary Dimensions and Pivot Tables

Posted by David Booth of WebShare, a Google Analytics Authorized Consultant